Spot The Danger
This campaign highlights one of BMW's feature, adaptive headlights,
by showing the dangers you cannot see with ordinary headlights.
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BEHIND THE SCENES
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Client : PT. BMW Indonesia Tbk
Agency : Bates CHI & Partners
Agency : Bates CHI & Partners
Executive Creative Director : Ratna Puspita
Associate Creative Director : Reza Maulana
Art Director : Novia Achmadi, Ivan Irwan
Associate Creative Director : Reza Maulana
Art Director : Novia Achmadi, Ivan Irwan
Graphic Designer : Irfansyah Aryabima
Copywriter: Clarissa Pranata
Copywriter: Clarissa Pranata
Producer : Evi Riyanti
Photographer : Clarissa Peddy Photography
Photographer : Clarissa Peddy Photography
Digital Imaging : Apix10
Account Team : Ario Putranto, Vanessa Walangitang